Privacy Policy

Last Updated: May 16, 2026

Welcome to LYBY Boutique ("we," "our," or "us"). Your privacy is core to our mission of empowering you to "Love Yourself, Be Yourself". This Privacy Policy details how we collect, protect, use, and share your personal information when you visit our storefront at El Vado Plaza (2500 Central Avenue SW, Albuquerque, NM 87104), shop our collections online at www.lybyboutique.com, or interact with us via email at lybyboutique.shop@gmail.com.

1. Information We Collect

To provide a seamless, personalized boutique shopping experience, we collect the following categories of information:

  • Identifiers: Your name, billing address, shipping address, email address, and phone number.

  • Commercial Information: Details regarding your purchase history, garment sizes, item styles, and transaction records.

  • Payment Data: Payment card details processed through our secure, encrypted third-party payment gateways. We do not store raw credit card details on our servers.

  • Technical & Usage Analytics: IP addresses, browser types, device profiles, page browsing history, and cookie data collected during your session.

2. How We Use Your Information

We utilize your information strictly to execute business operations and maintain the LYBY community:

  • To process, fulfill, and ship your apparel orders across the United States.

  • To send transactional updates, delivery tracking, tracking info, or answer inquiries via lybyboutique.shop@gmail.com.

  • To serve you personalized style recommendations, lookbooks, and promotional offers via email campaign drops.

  • To analyze web data, improve site performance, and adjust our seasonal inventory choices across standard and LYBY Curves lines.

3. Information Sharing & Third-Party Services

We do not sell, rent, or lease your personal information to third parties for marketing purposes. We share transactional data strictly with operational partners:

  • E-Commerce Operations: Hosted entirely through Squarespace, securing your data under modern compliance standards.

  • Fulfillment Carriers: Sharing delivery identifiers with shipping services to transit your parcels safely.

  • Advertising & Web Tracking: We utilize data tracking tools, cookies, and conversion pixels (including Meta and Google pixels) to monitor performance and display targeted advertisements across social networks based on your browsing interests.

4. Your Rights & State-Specific Protections (Including California)

Because we ship nationwide, we honor consumer privacy protections established by state laws, including the California Consumer Privacy Act (CCPA). You maintain the right to:

  • Request Access: Review what data categories we possess regarding your customer file.

  • Request Deletion: Ask that we remove personal data files, except where required by law for tax, auditing, or fraud prevention purposes.

  • Request Correction: Update or modify inaccurate personal identifiers.

  • Opt-Out of Tracking: Manage or decline behavioral tracking and targeted advertising by adjusting your internet browser's cookie settings or clearing your cache.

5. Contact Us

For data inquiries or to modify your communication preferences, contact us directly:

  • Boutique Address: LYBY Boutique, El Vado Plaza, 2500 Central Avenue, SW, Albuquerque, NM 87104

  • Email Contact: lybyboutique.shop@gmail.com